Buying Trances: A New Psychology of Sales and Marketing by Joe Vitale

Author:Joe Vitale
Language: eng
Format: mobi, pdf
Published: 2008-05-05T17:04:00+00:00

I'm reading a terrific new book called Idealized Design.

It's by Russell L. Ackoff, Jason Magidson, and Herbert Addison and published by Wharton School Publishing, which has been publishing some works of genius such as the earlier masterpiece, The Power of Impossible Thinking by Jerry Wind and Colin Crook (www .whartonsp.com).

This is another work of genius. It's basically about how to create the future for your business (or your personal life) by focusing on what you desire and not on what you already have.

The book reminds me of The Attractor Factor (www .attractorfactor.com) but with a much more corporate focus. In fact, the book's cover carries the phrase "Creating an Organization's Future."

But the principles in the book are pure Attractor Factor and The Secret (www.whatisthesecret.tv).

For example, one of their guidelines is "Focus on what you would like to have if you could have whatever you want ideally, not on what you do not want."

My favorite part of the whole book (so far) is where you pretend that the business you want to improve was destroyed last night.

It's gone.

Burned to the ground.

Obliterated.

Now you are in a wonderful place where you can envision how you wish the business would have been in an ideal world.

From your vision, you can work backward to figure out the steps needed to create it.

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